What makes a clip work
A clip has to make sense with no setup. The viewer didn't hear the question and won't watch the full interview, so the clip needs a line that stands on its own: a clear opinion, a short story, a practical tip. When we read a transcript for clips, we look for answers that begin with the point instead of building up to it.
Picking the moments
You can tell us which moments to cut, or ask us to suggest them. Suggestions come back as a list with the timecode, the opening words and a one-line reason for each, so you can choose without watching the whole recording again.
Captions and framing
Most people watch these clips with the sound off, so captions do the heavy lifting. We set them in your brand font, large enough to read on a phone, and place them away from the parts of the screen that apps cover. Horizontal interviews can be reframed to square, 4:5 or vertical, as long as the speaker sits roughly in the middle of the original frame.
| Where | Shape | Notes |
|---|---|---|
| LinkedIn feed | 1:1 or 4:5 | Captions burned in, name and title on screen |
| Instagram and Shorts | 9:16 | Speaker reframed, captions inside the safe area |
| Newsletters and email | 16:9 still plus link | A clean thumbnail frame pulled at full size |
| Slides and decks | 16:9 | Short file that plays inline without sound |
Platform specs change now and then, so we check the current ones at delivery.
Where clips come from
- Recruiting and customer story interviews we edited for you
- Recorded webinars and panel sessions
- Video podcast episodes
- Leader updates and town hall recordings
- Conference talks your staff gave
Questions
Can you deliver a batch of clips every month?
Yes. A monthly batch with a fixed caption style and template is a common setup, agreed in the quote.
Do you post the clips?
No. You get files and suggested caption text, and posting stays with your team.
Hours of interview footage and a one-minute slot to fill? Tell us who was interviewed, what the video is for, and where it will be shown.
Request a quote